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What We Do
Licensing
Datasets
Resources
About

What We Do

Location Intelligence Understand where demand exists, why locations perform differently and where to focus your next move with confidence.
Customer Intelligence Identify your best customers, understand where similar audiences exist and target growth with greater precision.
Territory Planning Design, test and refine territories that improve coverage, reduce overlap and support fairer growth across your network.

Customer Insight

What Is Customer Profiling? 6 Factors for Accurate Targeting

What customer profiling is and why it matters for marketing, plus six factors for building accurate profiles, from address and age to purchasing history.

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Related reading

How Burger King stole McDonald’s customers with geofencing marketing
How Greggs Supercharged Its Location Strategy
Location Planning: 5 Essential Data Sets for Success

What We Do
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Select a Periscope Package Our packages are designed to support different levels of location planning, customer insight and territory analysis, so you can choose the right tools and data for your decisions.

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Datasets

Admin Boundaries
Business
Crime
Demographics
Disability
Education
Footfall
Health and Fitness
Housing
International Plus
Points of Interest
Political Boundaries
Postal
Public Health
Residential Census UK
Retail
Transport
Workplace Census UK

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Resources

Blogs Articles on location intelligence, customer insight and territory planning, with practical advice for making smarter location decisions.
Case Studies See how retailers, franchises and service brands use Periscope^® location intelligence to choose sites, find customers and plan territories.
Insights Guides, data sheets and product insights from Periscope^® to help you plan locations, understand customers and design better territories.

Customer Insight

How to Use Customer Intelligence in Your Local Marketing Strategy

Understanding where your customers are, what they have in common and where you can find more people like them is vital.

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About We support organisations across markets, helping teams make clearer decisions about where to grow, optimise and invest.
Our Clients See how clients use Periscope^® to support site selection, customer insight, territory planning and network growth.
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Defining High Performance Franchise Territories in Europe

Fitness & Wellness Aug 31, 2026

How a European health & wellness brand used location insight to prioritise strong franchise territories.

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Location Intelligence
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